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We’re just days away from rolling out a next generation booking engine that we’ve reimagined from the ground up with an unwavering focus on guest experience. The new RMS booking engine is the tool your property needs to get the edge over your competition and welcome more guests at your property.
This makeover will drive your conversions and leave a lasting impression on your guests. We can’t wait to see what you think. Today, we’re diving into why a modern booking engine is essential for your property’s success.
If your booking engine isn't boosting conversions, showcasing your property’s vibe, and making bookings easy for your guests – it's not it. The new RMS booking engine has been thoughtfully redesigned to grow your business by creating a user experience that gets your guests from finding your property, all the way to a completed booking.
There are a few important ways to do this – and we’re addressing them all:
Let’s dive in.
A bad online booking experience is the reason 52% of travellers abandon bookings, and even more bookings are abandoned on mobile phones. At RMS, we know that almost 70% of bookings on the RMS booking engine are completed on mobile, so it’s devastating if your booking platform is deterring guests from booking your property. Don’t let this happen to you.
With most bookings happening on mobile, we knew it was time to elevate mobile bookings. Every touch has been optimised to make the guest journey smoother, faster, and more intuitive than ever before.
We've made sure the new booking engine’s design elevates your property every step of the way. Show off your rooms with our high-quality, crisp image galleries, call out your top room features alongside a thorough, enticing description, and feature your brand’s colours, logo, and your property right on the homepage. Even better - your unique booking URL lets your guests know they’re checking out on a trusted site.
Levelling up your booking engine doesn’t just showcase your brand – it builds trust, increases conversions, and gets you loyal guests and repeat bookings.
Getting more direct bookings means your property is avoiding high OTA commission fees that often range from 15-30%, according to Hoteltechreport.com. Don’t settle for only those savings though - pass on some of those savings to your guests, tempting them to book directly with you by offering promos not available to your third-party sites.
Be sure you’re also avoiding misleading pricing. Many online customers report abandoning check out once they realize the total stay price wasn’t advertised until it was time to pay. The RMS booking engine highlights the full-stay price, per-night price, and any promos offered during the browsing experience, so your guests know exactly what they’re getting.
Your booking engine can do everything right, but if your payment platforms aren’t quick and secure, then you’re losing out on major revenue. Implementing a PCI compliant payment solution that’s seamlessly integrated and offers painless checkout is another excellent way to get those abandoned bookings down in addition to simply setting your business up for success.
The RMS booking engine solves the payment hurdle with:
Looking for a deeply imbedded payment solution to complement your RMS booking engine? Look no further than RMS PAY. RMS PAY, our integrated payment solution, accepts a variety of payments and boasts 6x faster payment processing and 93% fewer disputes. With RMS PAY, you’ve got an added layer of payment security, and it looks great embedded onto your RMS booking engine.
The new RMS booking engine isn’t simply a refresh - it’s your property’s best new customer-facing tool. Built for mobile, designed for trust, and engineered to convert your online bookings, it’s everything your guests want and everything your property needs. From seamless payments to attractive visuals and fewer abandoned bookings, we’ve redefined what a booking experience should be. It’s time to show off your property, boost direct bookings, and leave behind your outdated system.
Let’s get every guest to the checkout online so they can check-in at your property. ✅
Booked better. Filled faster.
Whether you're an existing RMS customer without direct bookings in place, or you're ready to make the switch to our platform entirely, learn more about the new booking engine and book a demo today.
By Caitlin W.
Product Marketing Manager