Lean on technology designed to increase your revenue and save time.
During this period of uncertainty, many RV parks and campgrounds are operating at a minimum, making do with limited staff and resources. Although current circumstances are taking a toll on the hospitality industry, park owners and operators can make the most of downtime to capitalize on future business.
One key component to evaluate now is technology, specifically your reservation management system. Does your current system make day-to-day tasks easier and less time-consuming? Does it have all the features and functionality you need to maximize revenue? If you’re unsure about the answers to these questions, now is the time to research and select a property management system (PMS) that will help you achieve your business goals now as well as when the world returns to “normal.”
Integrate Crucial Business Operations
With integrated technologies, all the data you need to make informed business decisions is instantly accessible. A robust, cloud-based reservation management system will speed up your processes by eliminating the need to access multiple systems to manage your park or campground. Look for an all-in-one solution that includes online booking, rate management, accounting, interactive maps, email marketing, inventory control, reporting and more. Additionally, your system should have the ability to integrate with complementary partner technologies to get the most return on your technology investment.
Automate Processes
Modern cloud-based reservation management systems can automate crucial processes and provide real-time visibility into your park’s operations. The more “set it and forget it” features your reservation system provides, the more efficient your property will be. These features save you time and make you money. For instance, dynamic pricing will automatically adjust rates according to pricing rules designed to optimize occupancy or yield. Automated reporting features also improves efficiency by collecting and analyzing data across your business so that you can make informed decisions. Finally, triggered correspondence will send guests emails or text messages at specific points of the guest experience. All of these features result in saved hours of staff time every day and improve the likelihood your guests have a positive stay and return again and again.
Simplify Multi-Property Management
For RV park and campground businesses that operate multiple properties, a reservation system designed for enterprise management allows for quick and easy deployment of the same system across all properties. Enabling all properties to access shared guest and company data removes a significant amount of duplication, and gives owners insight into all properties with one login. As your business grows and your needs change, your system should grow with it, whether that means adding new properties or additional features and functionality to increase the sophistication of your business operations. A highly configurable and scalable system also gives owners and operators a path forward, no matter their park’s size or complexity.
Increase Guest Convenience
Reservation and property management technology is evolving to focus on frictionless guest experiences and interaction on guests’ own terms. Your reservation system should give guests options that personalize and takes control of their experience with online reservations, mobile check in and check out, self-service kiosks, communication through a guest portal, and the ability to make online payments. The more convenient and self-service options you can provide, the greater your guest satisfaction will be and the less staff time you’ll need to manage customer needs.
-----------------------------------------------------------------------------------------------
About RMS
At RMS, helping RV parks and campgrounds achieve their business goals is our primary focus. Our cloud-based reservation management system empowers our customers to increase operational efficiencies and succeed in any market conditions. For more information about RMS, visit www.rmsnorthamerica.com.
-----------------------------------------------------------------------------------------------
RMS offers an innovative cloud-based reservation management system that empowers parks and campgrounds to increase operational efficiencies and achieve their business strategy in any market conditions.
