Campground & Holiday Park

2022 Website Design Tips for Campgrounds

Today, many of us rely on the internet for perfecting our travel plans. We Google search “things to do” and let others tell us their favorite attractions. We look up destination photos and the best times of the year to visit. We use traveler reviews to determine the best lodging.

Marketing

Using 2022 Social Media Trends at Your Property

Social media trends frequently change, sometimes even day by day, so it’s important for you, as a property manager, to be aware of them.

Property Management System

Our Favorite Features for RV Park Management Software Solutions

RV parks are becoming an increasingly popular destination, as many travelers are deciding to spend more time outdoors with friends and family. According to the Outdoor Foundation, 7.1 million more Americans participated in outdoor recreation in 2020 than in 2019.

Data Security

Crisis Management: Is Your Campground Prepared?

When guests stay at your campground, there are a lot of things they probably expect — a nice campsite, fire rings, a shower area, dog friendliness, and maybe even Wi-Fi! Those are (becoming) the basics in today’s world and properties who want repeat visits do their best to deliver.

Marketing

Communication and Marketing Tools To Aid Recovery

As travel returns and hospitality businesses ramp up for the summer season, RV park and campground owners and operators need a software solution that supports their recovery by enabling effective marketing communications with guests. Look for a park management system (PMS) with the following tools to help you communicate re-opening dates, COVID-19 precautions, protocols and policy updates, and upcoming promotions at your property.

Property Management System

4 Processes To Automate at Your Outdoor Property Today

You know that your outdoor property has processes that could be improved and that the right reservation management system can help you do it — but where do you begin?

Property Management System

How to Get Started Making TikToks and Reels for Your Property

There’s no doubt that almost any brand can benefit from maintaining an online presence; campgrounds and RV parks are no exception. But with so many different social media platforms, it can be challenging to engage with them all.

Property Management System

Reviews: Why They Matter and How They Can Help Your Campground

Ah, online reviews. We’ve all used them at some point to make a decision about a brand. Whether it’s looking up a restaurant on Yelp to see its star rating or reading about a local entertainment venue on Google Reviews, customer feedback helps us choose trusted businesses based on others’ honest experiences.

Sustainability

Migrating Your Property Management System? Here Are 4 Change Management Tips!

It’s time to switch your property management system (PMS). But now that you made the decision to change your PMS, the reality of actually migrating your system is setting in… and the pressure is on.

Webinar

The Best Social Media Networks for Marketing Your Campground

Adding social media to your campground’s marketing strategy can seem like a no-brainer, but actually executing that plan might be more difficult. It can be hard if you don’t know where to start or which platforms you should use.

Travel Trends

3 Camping Trends To Attract Millennials at Your Campground

Travel trends are changing, and so are camper preferences when it comes to making campground reservations. Based on statistics from the RV Industry Association, nearly 40% of RV owners are from the millennial or Gen Z generations. With nearly half of your campers likely to be from this tech-savvy era, adapting to generational trends is key to prioritizing the camper experience.

Travel Trends

What Is Revenge Travel and How Can Outdoor Properties Prepare For It?

In the wake of the global pandemic, many travelers were forced to cancel or reschedule their plans. Now, they are coming back in surges. This fierce return to travel has been coined revenge travel.

Property Management System

Ways for Campgrounds to Stay Engaged with Guests During the Off Season

Our industry comes with inevitable changes through high and low seasons, but it’s important to keep guests connected all year long through your hospitality marketing strategies.

Webinar

4 Ideas for Campground Marketing All Summer Long

As a property owner or manager, it can be hard to juggle marketing efforts on top of your day-to-day operations, especially during your busy season.

Campground & Holiday Park

Bring Your A-Game: How to Make Your Campground a Standout

With the rush of new year activities over, there’s no better time to plan for the months ahead to make this year your property’s best yet. The strategy? Making the most of your reservation management system to maximize revenue, capture more bookings, and increase camper satisfaction. Here are three key ways to achieve your goals. BRING IN THE MONEY The best reservation management systems are packed with features that can not only help you streamline tasks like bookings and payments, but actually help you make money. The Dynamic Pricing feature built into RMS is a great example. Many parks find it complicated and time consuming to change rates throughout the year, leaving them stuck with a flat rate model. Flat rate pricing may be easy, but will cause you to miss out on revenue growth opportunities.

Property Management System

5 Ways to Upgrade Your RV Park to Attract More Visitors

As RV Travel and camping becomes more popular, competition for visitors can come down to which park has more attractive amenities. Travel trends show that parks that invest in upgrades show an increase in revenue as well as higher ratings and online reputation scores. It's important to know your customer base, collect and respond to their feedback, and keep up with the competition. Here are some upgraded amenities that some campgrounds and RV parks are offering to attract more visitors:

Property Management System

4 Steps to Streamline Your Rates With Property Management System (PMS) Software

The hospitality industry immediately comes with a lot to manage: guests, calendars, property upkeep, customer service, special events, and so much more. Time is an important factor for making sure everything runs smoothly; the more time you can save, the better your property and guest experience can be.

Travel Trends

The New Campground Generation Is Coming

Millennials and Gen Z teens are taking their free-spirited (but always connected) route back to nature, and that can be a major boon for outdoor hospitality businesses. You just need to make sure your campground/park is up to par and ready to rock when they roll into town.

Campground & Holiday Park

5 Tips To Prioritizing Camping Safety at Your Campground

You want every camper to have a great experience at your campground, which is why it’s crucial to consider the safety of your guests — and staff — above all else. In fact, Public Risk Management (PRMP) — an initiative by the National Park Service (NPS) — states that “...safety is a shared responsibility between park staff, park partners, and park visitors.”

E-Book

End-Of-Summer Marketing Tips for Your Outdoor Property

As the slow season approaches, you may be wondering how to keep your outdoor property thriving. The good news is that you don’t have to wave your end-of-summer business goodbye just yet.

Property Management System

5 Signs Your Property Data Analysis is Lacking Visibility

The path to operational excellence may seem like a daunting one — you know you want to save time and money while improving the guest experience, but how do you get started?

Campground & Holiday Park

3 Benefits of the RMS Dynamic Pricing Tool for Your Campground

As an outdoor property manager, being fully booked at your campgrounds is a goal you dream of achieving. However, your reservation rate, as well as your campground’s profitability, could be affected by factors such as seasonality and having a reservation management software that isn’t tailored to your needs.

Marina

Continuous Training Opportunities for Your Outdoor Property Staff

Your campground or RV park staff are the lifeblood of your operations: ensuring your guests have an amazing experience at your property time and time again.

Property Management System

5 Challenges You’ll Face Without an RV Park Management Software

Managing an RV park can be complicated, especially when you’re searching for the best ways to streamline and coordinate your day-to-day processes.

Property Management System

5 Common RV Management Rules That Might Be Driving RVers Away

E-Book

5 Hospitality Website Trends to Improve Guest Experience

When guests are ready to travel, they research their accommodations and book where they’ll stay long before packing their bags. That means their search for lodging starts online, and oftentimes, it will lead them to a variety of hospitality websites.

Campground & Holiday Park

RV Park Activities That Travelers Love

When you manage an RV park, you’re balancing a number of things at once, including making sure operations are running smoothly, examining reports to make sure your business is successful overall, while still marketing to and engaging with potential customers. Your property is also competing with every other park in your area — so how do you make sure yours stands out to potential guests?

Hotel Management System

4 Ways RMS Property Management Can Improve Your Operations

Like any business, your goal is to work towards operational excellence with your properties. You’re likely looking to seamlessly execute your day-to-day processes, ensure your guests are having a consistent, incredible experience, and position your properties for success in the hospitality industry.

Campground & Holiday Park

5 Tips for Pet Friendly Lodging at Your Campground

As an outdoor property manager or owner, you prioritize your guests’ experience every day. However, it’s easy to overlook the guest experience for your furry, scaled, or feathered visitors — pets! But with Kampgrounds of America, Inc (KOA) reporting that 62% of their campers bring pets to their locations, this is an opportunity for your outdoor property to provide pet friendly lodging that will have pet-loving campers stampeding to book their reservations.

Campground & Holiday Park

5 Tips To Make Your Campground Instagrammable

Making your campground or marina truly noteworthy is important in today’s competitive environment — especially for first-time campers who want a “picture perfect” experience at your campground. Having an active and current online presence is key to attracting these tech-savvy travelers who want to evaluate your property before booking a reservation. Below, we’ll discuss the importance of social media and five tips for making your property not just memorable, but Instagrammable.

Property Management System

How To Maximize Your Reservations With a Campsite Booking Software

Your property’s success depends on your occupancy rate, but it can be tough to keep the bookings coming day-after-day if you aren’t taking advantage of new technology available in the hospitality industry.

Campground & Holiday Park

How To Attract Long-Term Stay Campers at Your Campsite

As a campground manager, maximizing your bookings to generate revenue is a top priority. Bringing in long-term campers can be a great business opportunity for building a loyal customer base. Attracting these long-term campers to your campground can also enable your property to be booked for a guaranteed number of days, which helps increase your overall profit.

Campground & Holiday Park

4 Reasons People Prefer Booking a Camping or RV Experience Online

When guests are looking for a place to stay, the majority turn to the web to book their getaway. Two-thirds of the travel market (66%) book their travel online — and we only expect that number to rise.

Campground & Holiday Park

5 Tips for New Campground Owners to Maximize Profit

As a new campground owner, you want to set your property up for success. You need the hard work you put in to quickly maximize profits and give you the ability to take advantage of the growth in the travel and tourism industry. But how do you make sure that guests are not only going to book at your campground, but also increase profit margins for each reservation?

Webinar

Should You Add TikTok to Your Campground Marketing Plans? 5 Questions to Ask First!

You know that social media is a valuable tool for connecting with campers online. Chances are, you’re already using at least Facebook to promote events and gather important reviews as a part of your campground marketing strategy.

Marketing

5 Ways to Enhance Your Campground’s Guest Experience with Personalization

Your campground is always looking for ways to stand out from the competition. One surefire way to win over guests is to make them feel special.

E-Book

Slow Season Starting? Not So Fast! How Campgrounds Can Overcome Seasonality

When the end of summer approaches, most campgrounds start to see their seasons slowing down. But it doesn't have to be that way! With the right tips and campground marketing ideas, there are ways to engage your audience, encourage visits in the off-season times, and overcome many of the typically slow season concerns you might be facing otherwise. Here are some ideas you can start right away to avoid slow season stagnation:

Hotel Management System

How the RMS PMS Improves the Employee & Guest Experience

A hotel property management system (PMS) can undoubtedly help you streamline your operations. But anyone who has ever migrated solutions knows what a hassle it can be. You must first choose the best PMS to replace it with— a stressful decision in and of itself— but then also make the switch as painlessly as possible for your team and guests.

Property Management System

5 Ways to Set Your Property Up for Long-Term Operational Success

Operational success ... such an ever-elusive term within the hospitality industry. What does it really mean?

Travel Trends

Delivering Campground Experiences for the New Travel Generation

Creating Experiences. Thanks to a new generation of travelers, those two words should be imprinted in your mind. Your job as an RV Park or campground manager/owner is no longer as simple as “Welcome to your camp site. Enjoy your weekend.” Campers, quite simply, want more. What lies behind the “more” is something called the experience economy, driven by people's growing interest in spending money on experiences rather than on material goods. These are the guests who want to show off their surroundings and share every detail of their vacation - typically on social media. Of course, it will come as no surprise that Millennials, the nation's biggest generation by the numbers, are at the forefront of this trend. And it's their vacation expectations (and their smartphones!) that should be shifting your strategy. Here are a few ideas that can help you make it happen. Make It Personal The most direct path to creating an experience for your campers is through knowledge. Learn about them and then personalize their stay based on that information. Here are two ways to make that happen.

Sustainability

How to Bring Your Campground Into the Sustainable Age

Environmentalism is on the rise across the globe, and it’s inspiring to see. Both individuals and businesses are getting on the path to greener and more ethical practices — and it’s no surprise that outdoor hospitality is a big part of that movement.

Hotel Management System

What is a Reservation Management System?

The hospitality industry comes with a number of unique challenges, including managing your property, your employees, and your guests — all at the same time. It might feel overwhelming, but it doesn’t have to.

Campground & Holiday Park

6 Steps to Recovery for Park and Campground Owners & Operators

As the hospitality industry recovers, RV park and campground operators need a software solution that supports a convenient, welcoming, and efficient experience for guests. Look for a park management system (PMS) that offers multiple features that can make guests more comfortable staying at your property. Here are six key ways to enhance the guest experience using technology.

Marina

3 Local SEO Tips for Outdoor Properties

Maintaining a successful campground or RV park requires a lot of effort on every front; From utilizing well-trained staff, properly maintaining your property, to maximizing bookings, a ton of effort goes into creating a fantastic experience for your guests.

Property Management System

3 Ways a Reservation Management System Can Provide Greater Insight to Multi-Property Businesses

As a multi-property business owner, you’re likely always looking for ways to improve operations, utilize data, and advance your outdoor hospitality business. By finding a hospitality reservation software that works for your properties, you can seamlessly manage everything in one place.

Marina

Hospitality Perishability and How It Affects Your Operations

When it comes to the operations of your campground or RV park(s), it can be hard to know if you’re on a healthy path towards growth.

Campground & Holiday Park

What Is SaaS for Campgrounds and Outdoor Properties?

Have you heard of the term, “SaaS”? With the rising popularity of cloud-computing and the increased demand for data security in the hospitality industry, a SaaS platform or solution is a viable — and ideal — option for managing your business.

Property Management System

5 Reasons Your Campground Needs Self-Service Reservation Software

When traveling in campers and RVs, guests often drive late into the night to avoid bumper-to-bumper traffic and shorten travel time. You know better than anyone that this means campers arrive during all hours of the night...