Marketing
How digital habits are reshaping hospitality
From Gen Z to Baby Boomers, each generation has had a different relationship with technology, but one thing is certain: digitalisation is reshaping how travellers discover and experience hospitality services. As someone from the tail end of Gen Z, I’ve grown up surrounded by constant innovation, and I realise that staying on top of these changes can feel overwhelming. In the travel industry, understanding how these shifts impact consumer behaviour is key. To make it easier, this breakdown highlights key digital transformation trends from ITB Berlin and offers actionable insights to apply in your business.