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Top 5 booking trends transforming hospitality in 2025
Insights from hospitality expert Zen Valli on how travellers book their stays. Booking habits are shifting, with guests prioritising convenience, flexibility, and value more than ever. Meanwhile, hoteliers are seeking smarter ways to maximise revenue and build guest loyalty. At the heart of this transformation is the book direct movement, where both travellers and hoteliers benefit by bypassing third-party booking platforms. Hospitality tech expert Zen Valli explores how this shift is reshaping the industry and what it means for the future of hotel bookings.