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Marketing

Booking just got a glow-up: How the new RMS booking engine gives you an edge

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Guest Experience

10 ways to elevate your guest experience with a PMS

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Revenue Management

How to maximise occupancy with an intuitive rate manager

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Video

RMS Renditions Episode One

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Marketing
Booking just got a glow-up: How the new RMS booking engine gives you an edge

We're launching something great at RMS! 🚀 We’re just days away from rolling out a next generation booking engine that we’ve reimagined from the ground up with an unwavering focus on guest experience. The new RMS booking engine is the tool your property needs to get the edge over your competition and welcome more guests at your property. This makeover will drive your conversions and leave a lasting impression on your guests. We can’t wait to see what you think. Today, we’re diving into why a modern booking engine is essential for your property’s success.

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Team working on digital content
Marketing
How digital habits are reshaping hospitality

From Gen Z to Baby Boomers, each generation has had a different relationship with technology, but one thing is certain: digitalisation is reshaping how travellers discover and experience hospitality services. As someone from the tail end of Gen Z, I’ve grown up surrounded by constant innovation, and I realise that staying on top of these changes can feel overwhelming. In the travel industry, understanding how these shifts impact consumer behaviour is key. To make it easier, this breakdown highlights key digital transformation trends from ITB Berlin and offers actionable insights to apply in your business.

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Marketing
Good marketing starts with Google Ads…. Said no one ever

It all starts where we don’t want to go: the data Good marketing does not start with Google Ads, a good website, or even trying ‘to go viral’ (I can’t even explain how frustrated this last bit gets me). Like most things in business, good marketing for hotels, serviced apartments, or parks starts with insights, also known as ‘the data’.

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Marketing
ITB 2025 Marketing debrief: The best stands, swag, and takeaways from Messe Berlin

ITB Berlin is always a whirlwind, and this year was no different. A couple of weeks later, the marketing team is finally catching its breath and coming together to reflect on the standout moments, best booths, most memorable swag, and key learnings from the event. If you’re here for product innovation insights, you might be in the wrong place. But if you're looking for a deep dive into ITB from a marketing perspective—what worked, what didn’t, and what left a lasting impression—this debrief is for you.

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Guest checking in at a hotel reception desk
Marketing
Je t'aime, moi non plus: The love-hate relationship between hospitality operators and OTAs

Fully Booked, February 2025 | Smart marketing for hospitality operators Hi, I'm Sandrine Zechbauer, the new CMO of RMS. I spent most of my career working for airlines and tech companies. I wanted to start a conversation with you about what we see happening in the hospitality industry and how hospitality providers, especially small to medium-sized hotels, motels, parks and service apartment operators, can transform the way they run their business to become more profitable and also retain more of those hard-earned dollars.

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Marketing
Communication and Marketing Tools To Aid Recovery

As travel returns and hospitality businesses ramp up for the summer season, RV park and campground owners and operators need a software solution that supports their recovery by enabling effective marketing communications with guests. Look for a park management system (PMS) with the following tools to help you communicate re-opening dates, COVID-19 precautions, protocols and policy updates, and upcoming promotions at your property.

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E-Book
Slow Season Starting? Not So Fast! How Campgrounds Can Overcome Seasonality

When the end of summer approaches, most campgrounds start to see their seasons slowing down. But it doesn't have to be that way! With the right tips and campground marketing ideas, there are ways to engage your audience, encourage visits in the off-season times, and overcome many of the typically slow season concerns you might be facing otherwise. Here are some ideas you can start right away to avoid slow season stagnation:

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E-Book
5 Hospitality Website Trends to Improve Guest Experience

When guests are ready to travel, they research their accommodations and book where they’ll stay long before packing their bags. That means their search for lodging starts online, and oftentimes, it will lead them to a variety of hospitality websites.

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