Marketing
ITB 2025 Marketing debrief: The best stands, swag, and takeaways from Messe Berlin
ITB Berlin is always a whirlwind, and this year was no different. A couple of weeks later, the marketing team is finally catching its breath and coming together to reflect on the standout moments, best booths, most memorable swag, and key learnings from the event. If you’re here for product innovation insights, you might be in the wrong place. But if you're looking for a deep dive into ITB from a marketing perspective—what worked, what didn’t, and what left a lasting impression—this debrief is for you.